Myth-Busting Search Engine Optimization Rumors
February 19, 2011 by chec
Filed under Search engine
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Home Page > Internet > SEO > Myth-Busting Search Engine Optimization Rumors
Myth-Busting Search Engine Optimization Rumors
Posted: Feb 11, 2010 |Comments: 0
|
Many companies that claim they are experts in search engine optimization insist on outdated concepts and rumors that look good in paper, but are really just myths. Like myths in the real world, these contain more fiction than fact. Let’s dissect two of the more common myths in the search engine optimization world, and try to learn from them.
Myth: Search engines give a lot of weight in the meta-tag keyword headers of your site; therefore you should optimize these over anything else. Fact: Many scrupulous search engine optimization companies will sometimes ask for a premium optimizing your meta-tag keywords, telling you that there is a certain algorithm used and that they are the only ones who know of this special technique. While that may be true for around 2005, that certainly isn’t true today.
Back in the early days of search engines, the only way a search engine can gauge the relevance of a page is by parsing the text on the page. Sometimes the page might contain unparsable content, or may be part of a series of pages talking about a certain topic in general but does not mention that topic in the page itself. Therefore the search engines some sort of “hint” as to what the page is about. Thus the keyword meta-tag is born.
Of course, search engines have already evolved and use other means of gauging page relevance such as off the page factors (links from other sites, search result hit rate, etc.) Moreover, some webmasters had the idea of stuffing the meta-tag with irrelevant keywords designed to get a good rank on search results that have nothing to do with their pages. Because meta-tags are easily (and have been) abused, search engines like Google have disregarded these meta-tags.
Note that the description meta-tag is used by some search engines to display a small snippet of text that will be shown alongside your page title and provide a short description of the landing page. Unfortunately (or fortunately), this keyword does not affect search engine ranks either.
Myth: If you submit your site to the search engines many times, your site will get ranked faster – or – submitting to many search engines will get your site indexed with all of them Fact: There are many search engine optimization companies that make a living out of submitting your site to hundreds of search engines to guarantee your search ranks, or that they will submit your sites everyday to these engines so that your site will get crawled faster. Unfortunately, this is just a myth.
Simply put, submitting your site to a search engine merely gives the search engine a hint that your site exists. It is not a trigger or a command to the search engine to start crawling and indexing your page. Many of the major search engines have a schedule for crawling sites – if your site happens to have updated at the middle of the crawling period, you may need to wait until the next crawling to see the updates.
Moreover, the statement that claims your site will be submitted to “hundreds” of search engines is stretching the truth. Although there may be hundreds of search engines out there, the fact is that only a handful of search engines have any relevance and real users. If you’re checking out an SEO company that claims they do these services, ask them to provide you a list of these search engines and decide for yourself if it’s worth paying their services to have them submit your sites. Chances are it is not.
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Website optimisation to target sales
How do you target certain customers if you have a specialised product you’d like to sell through your website? You might be a camera stockist for instance and would like a specialised consumer base to focus on. The best way to do this is through website optimisation from a website optimisation company such as ourselves at SEO Consult.
By:
David Bertrandl
Every business can appreciate the importance of the web and the traffic that can be brought through the door by having a presence on the web. With an estimated 1,802,330,457 internet users worldwide, it could be argued that it is vital to have a web presence in order to succeed in the business world.
By:
John Hollandl
Internet>
Internet Marketingl
May 13, 2010
Think outside the box with a website optimisation campaign
A website optimisation campaign can be very important to your business. When dealing with a website optimisation company such as ourselves here at SEO Consult, you need to realise that effective website optimisation doesn’t happen overnight.
By:
Toml
Step by Step Website Optimisation to Get Higher Rankings
Many website holders suffer from loss of business as they are unaware of the fact that if the company doesn’t rank in the top 20 or 30 positions of a search engine result then chances of drawing visitors are very less. While on other hand, if the site exists amongst the top 30 sites then there are thousands of visitors on everyday basis. Professional SEO companies offer their services to help the companies to maximize the traffic from major search engines like Google, MSN and Yahoo.
By:
Mick Benl
Is Search Engine Submission Really A Necessity For Your Website?
There are so many sites out there and it is very challenging to make your website stand out. Search engine submission is a method utilised by most profitable internet businesses to get the revenues, page views and popularity that they need to keep running. This article tells you how to implement search engine submission and tackles its significance for your site.
By:
Chris Jamesl
Introduction Of Website Optimisation
Generally we know that when we do promotion of a site then its known as a website optimisation.
By:
alenrodesl
Search Engine Optimization (SEO) 101 – How to Make Sure Customers Find Your Website
Understanding the fundamental principles of search engine optimization is crucial for creating a successful website.
By:
Charles Cuninghamel
Seo – Find Out How Search Engines Rank Websites
There are a number of online marketing which offer SEO development. Discover one recommended SEO Manchester business now.
By:
Marcus Milesl
Advertising>
Multimedial
Mar 10, 2010
Atlanta SEO – Targeting the Local Audiences!
You may need to market your website properly and for that you are now looking for the best SEO services, right? Well, there might be several SEO service providers online but when you are trying to find the best one it may appear as a daunting task for you!
By:
Steve Markl
Atlanta SEO – Never Ignore It!
If you are having such a website, which is geared towards the normal American customers, then it’s time to move for the internet and start the search for Atlanta SEO services.
By:
Steve Markl
Check Out The Guide Lines For Online Business At SEO Companys UK
Are you selling actual products to consumers in London? Do you have a brick-and-mortar shop and would like to use the net as an extension of your marketing efforts? No matter what kind of business you have, no matter how wide your consumer scope is, it’s always vital that you find the right seo company in the uk that can help you promote your business. You’re certainly not going to find this simply be browsing through a portfolio of their web designs.
By:
Anna Wilkinsonl
Every Online Business’ Guide To The Right SEO Company UK
Are you selling actual products to consumers in London? Do you have a brick-and-mortar shop and would like to use the net as an extension of your marketing efforts? No matter what kind of business you have, no matter how wide your consumer scope is, it’s always vital that you find the right seo company in the uk that can help you promote your business. You’re certainly not going to find this simply be browsing through a portfolio of their web designs.
By:
Anna Wilkinsonl
Twitter Cash Blueprint By Maksud
You can start making money in the next 2 hours or less with this Underground Blueprint. It’s a system where you can get pretty much instant free traffic and send it directly to an affiliate link and cash in…
By:
fenzylia chriswardenl
Auto Rapid Traffic By Joe Walter
“When it comes to Generate Free Traffic, I HIGHLY recommend a wonderful resource called Auto Rapid Traffic Check it out!
He knows what works and what doesn’t, he’s used the best tools out there for generating free traffic… and 95% of the tools on the market just don’t work.
By:
fenzylia chriswardenl
Content solutions required for proper website content
Tempting content solutions are ne more away from your approach. You can surely flavor the apt content now!
By:
Swadesh Rohillal
Make Business Known Through SEO
These days, the online environment has been changing and growing rapidly. Everything has been changing- from the way we used to send and receive messages to how soon we are able to receive them.
By:
Philbert Manalol
Choosing the Perfect Exhibition Suppliers
Planning an exhibition is no easy task. There are so many things to think about and so much to organise that the whole thing can be incredibly daunting, and of course you’re going to need access to the right stands, banners and related items to make it all come together. That’s why having access to the perfect exhibition suppliers is vital, but just how can you be confident that you’ve chosen wisely?
By:
Rick Dahnel
Businessl
Feb 18, 2011
Whatever retail space you have, one of the most important parts of your design will be the window space. Creating the right space to dress from the start is hugely important, and using retail designers who are going to be able to offer you more than just a few panes of glass in an otherwise uninspiring wall will make the job of making interesting focal points of your window displays much easier.
By:
Rick Dahnel
Businessl
Feb 18, 2011
Make Your Exhibition a Success
Planning an exhibition can sometimes be tricky. There are so many different things to organise and prepare for that it can be hard to know where to start, but failing simply isn’t an option. So just how can you make your exhibition a success?
By:
Rick Dahnel
Businessl
Feb 18, 2011
Retail design is hugely important. Whatever it is you want to sell or promote, having the right coherency to the layout of your shop will mean that customers will find the items they need without becoming frustrated.
By:
Rick Dahnel
Businessl
Feb 17, 2011
How reverse engineering is aiding mechanical design
One of the earliest examples of reverse engineering (RE) in mechanical design was the Jerry Can: during WWII Allied troops noticed how superior German fuel carriers were to their own.
By:
Rick Dahnel
Business>
Industriall
Feb 16, 2011
Arson may seem like an uncommon occurrence, but is actually the largest cause of fires in Britain, causing billions of pounds worth of damage and killing or injuring hundreds of people a year.
By:
Rick Dahnel
Beanbags – the great space saver
Sometimes it’s hard to fit all of our furniture into a room, but you need to have enough sofas and chairs for everyone to sit down. At the same time, a cluttered room can look really untidy and feel small and cramped.
By:
Rick Dahnel
Shopping>
Clothingl
Feb 15, 2011
The benefits of putting your business online far outweigh the costs and additional work involved. In the first instance, setting up a website for your company, regardless of its size or the field that you are in, is really now a prerequisite for every business.
By:
Rick Dahnel
Internet>
Web Designl
Feb 14, 2011
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